Conference Board Consumer Confidence Index Cci

The US Consumer Confidence Index CCI is used to for the measurement of optimism of a consumer that how he thinks about the overall economical condition of a country and their personal financial situation as well.
CCI is survey is carried out Monthly of 5,000 consumers. It comprises of a questionnaire with 50 questions to read and know the attitude of consumer regarding the current and future business situations, current and future employment conditions, and total family income for the next six months.
This report can be a key factor in determining U.S. monetary policy, as it is highly regarded by the Fed.
They will also be asked how confident they are about buying expensive consumer goods. The report is split into how people feel now and their expectations over the next few months.


How to Read It:


A neutral level is in the region of 100.
Figures below 75 are generally weak, while levels above 125 are strong.
A high level of consumer confidence stimulates economic expansion while a low level can lead to an economic downturn.
A sharp drop in confidence can signal that the economy is weakening, but the correlation between spending and confidence figures is not very strong.
Only index changes of at least five points should be considered significant.
Since the Conference Board queries an entirely new group of people every month, the index shows more erratic behavior than the University of Michigan’s which polls many of the same individuals every month.


Why is it important?


Consumer confidence surveys are key indicators of the overall health of the economy. When people feel confident about the stability of their income, it affects their spending and savings activities.
Disappointing consumer annoys investors in US markets. This increases the likelihood of interest rate cuts and a weakening economy, both of which are detrimental to the value of the dollar.
Investors can sell dollars and look for higher productivity and a stronger economy elsewhere.
A promising consumer can raise interest rates and the stock market returns to a level that provides higher returns than other countries in the world.
As a result, demand for the US dollar will increase.


Where to find it?


The Conference Board is a subscription-based service.
The best way to find is to simply Google “Consumer confidence”.


Background:


The Consumer Confidence Index measures how consumers feel about the economy, jobs and spending.
Happy customers are more likely to shop, travel and keep the economy strong. Unhappy consumers protect their wallets, which is bad for the economy.
This report can sometimes be helpful in predicting sudden changes in consumption patterns. And because consumer spending is two-thirds of the economy, it gives us insight into the direction of the economy.


Source:


The Conference Board


Availability:


It is released at 10:00 am EST on the last Tuesday of the month being surveyed.


Frequency:


Monthly.


Revisions:


Minor revisions can occur as more survey results are collected and processed.


Additions:


The Consumer Confidence Index, commonly called the CCI or Consumer Confidence Index, is a monthly report released by an independent economic research organization called The Conference Board.
The CCI is based on statistics collected from 5,000 households and is considered an accurate measure of how the general public views the United States economy for this month, and even in the local language includes calculating the number of "help needed" ads in newspapers to determine how tight the job market really is.
The measurement is thought to be highly indicative of the GDP consumption component and the Federal Reserve consults with the CCI to determine changes in interest rates. CCI also has the power to influence prices on the stock market.
The CCI's basic confidence level is set at 100, as decided at the beginning of the index in 1985. The conference board is known for announcing a recession whenever confidence levels fall below 100 for two consecutive quarters.
The data in CCI is timely and is considered a precursor to movement in the business cycle. Although it is worth noting that this report is only a survey and there is no actual data series for taking data as only "planned expenses" are collected which is compared to the actual dollars spent. That is, the CCI is unable to predict the future.

 

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